by Cari Cole
I see so many artists rush the gate to release their records and end
up with their precious hard won albums hitting a wall.
Don’t release your record without…
A strategy.
Here’s a few tips for how to create one. And if you’re ready to dive
in see my offer at the bottom of this article. Find out how you can
get a music marketing package worth over $4500 for fraction of the
cost, but hurry, it’s a time sensitive offer.
Quick + Simple Tips to Create a Strategy for Your Next
Record Release
1. Know where your record fits.
Throwing your record out there for everyone to see is not a marketing
strategy. Best to aim for putting it where it belongs. Where do you hear
your record being played? Go for that market/placement solely. Don’t
waste your precious time, money + efforts. Target market.
2. Brainstorm.
Think – a lot. Brainstorm. Have brainstorm sessions with friends who
are musicians, music biz coaches and consultants you like and trust.
Get all the ideas out on the table and then – don’t do them all. Pick the
ones that are in your wheelhouse (schedule a Cole Power Hour and
I’ll work on your record strategy here).
3. Create a marketing campaign around the message of your
record.
You will want to market the message of the record – not the record
itself (no one cares about a free song download anymore), i.e., if your
record is a “feel good” record then do a #feelgood campaign. People
want to be a part of something that speaks to them. It’s all about them.
4. Make a timeline with deadlines and goals reached.
Create a timeline for the 9-12 months you are going to market your
record (and don’t forget about your 3-6 month pre-release schedule).
Make an actual release schedule, put it on a timeline and include the
goals you want to reach as a result of your marketing efforts (i.e.,
how many new fans, units downloaded etc.).
5. Engage.
Reaching fans and marketing your record needs your constant
love and attention. Get ready to roll up your sleeves and get to
work. Respond to every fan. Be available. Don’t ignore social
media, but point everything to your website and your free offer.
Giving away your record for a period of time will grow your list
if you market it right.
There’s obviously so much more to it than just this list. That’s
why I created a program to walk you step-by-step through how
to release your record ~ the smart way.
Here’s how you can get a music marketing package worth over
$4500 for fraction of the cost, but hurry, it’s a time sensitive offer:
Find out about our uber popular Fast Forward Program +
Blueprint: For Smart + Resourceful Musicians Who Want to
Build a Brand and Make a Living Making Music – we’re starting
this August 2014.
Here’s how you can save almost 50%: Right now through
July 15th, 2014 you can purchase Fast Forward at almost 50%
off. It’s part of our Early Enrollment Campaign to give indie artists
a chance to uplevel their marketing at a fraction of the cost.