Guest post by Ronald Ross
It’s not surprising that the internet and technology have made music marketing
much simpler. Not just that, you have several strategies and options to choose
from.
The best part is, new or unsigned artists don’t require spending a fortune on
music marketing.
In this article, I have listed a few effective methods for you to promote your
music successfully.
1. Use Social Media
The benefits of social media, from a business perspective, are plenty when
used correctly. It can help you gain a following, build contacts and allow word-
of-mouth marketing.
You should plan your content and post regularly, as people engage more with
active accounts. For instance, you could give a daily sneak-peek into your
recording studio, do an Instagram/Facebook live, upload vlogs on YouTube of
your events and so on.
2. Build A Website
Having a professional website is the key to your online presence and growth.
Creating an attractive website design is as essential as a smooth-running
website.
Not just that, you should plan weekly blogs or video diaries. Basically, anything
that your fans may find interesting. A website is also necessary for keeping
your fans updated with your events, ticket pricing, merchandise, albums,
details of the band members and so on.
3. Create A Mailing List
Your professional email is another valuable tool for promoting your music. Yes,
a website increases engagement from fans, but a mailing list gives you direct
access to the inboxes of your loyal fans.
If a fan subscribes to your mailing list, they get updates directly from you. Thus,
sending them emails, links about your new blogs, songs, albums will reach
them sooner than a social media story or post.
4. Engage With Your Fans
Posting content regularly isn’t enough to keep your fans satisfied. While
planning out content your fans could relate to could be a challenge, engaging
with your fans isn’t.
You must consistently engage with your fans by replying to their comments,
going live to answer fan questions, planning out fun contests, holding
giveaways of your merchandise and so on. This builds a personal connection
between you and your fans, allowing you to convert them into superfans.
5. Make Music Videos
Let me tell you a secret if your song doesn’t do expected numbers, a music
video has the potential to help you reach those numbers. Making an original
video with excellent videography is as essential as having the best music
programmes and a top DJ software for your tracks.
Investing time, thought, effort in making a cohesive music video is a foolproof
way to go viral. for your tracks. Investing time, energy, effort in making a
cohesive and original music video is a foolproof way to go viral.
6. Perform Live
Live performance plays one of the most important roles in raising awareness
about your band and music to a large audience. Not only will you be able to
promote your music, but also monetise through these gigs.
So, take up as many gigs as you can. Make sure the event is playing another
band/musician of the same genre so you can connect with the audience.
7. Turn To Music Blogs
There are several music submission sites and blogs for artists to submit their
music and to help them reach their target audience? Music blogs are a sure
way to help you gain popularity. Do your research and choose a popular music
blog in your area which suits your music style. Also, be professional when
approaching music bloggers and produce original, unique and interesting
music.
8. Upload On Streaming Services
Music streaming services are the talk of the town, gone are the days people
bought albums. Being an artist in this day and age is a golden opportunity, as
you have multiple streaming channels to choose from. Research and pick the
streaming service, which could help you get connected with bigger artists.
9. Work With A Publicist
You can also work with a reliable publicist to promote your music. A good
public research team not only helps you in getting media attention, but
handles all your social media platforms and websites to drive traffic and target
specific audiences. It is necessary that you have a great relationship with your
publicist and that they know exactly what you want for your music promotion
to be successful.
10. Build A Strong Team
Lastly, you must have a strong and reliable team. If you are in a band, all the
band members must be on the same page in terms of band growth and
awareness. Building a strong team with equally distributed responsibilities is
extremely important regardless of your music.
Well, that's a wrap! I hope you find these 10 ways helpful in promoting your
music.
Author Bio:
Ronald Ross is passionate about music and also runs a blog
(https://loudbeats.org/) for fellow music enthusiasts to share and learn more
about music and musical instruments.